When making a purchasing decision, 73% of consumers care about the company, not just the product. Once we are profitable, we will donate a percentage of our profits toward a non-profit partner that furthers our social mission.
We’ll undergo B Corp Certification to hold ourselves to higher standards of transparency, accountability and performance. This designation is much like a Fair Trade or LEED certification and signals that we’re committed to making a profound social difference and safeguarding people and the planet, while remaining profitable.
While this will not change our legal standing as as a Delaware C Corp, B Corp Certifications are often confused with legally recognized Benefit Corporations. Other examples of certified B Corps include Patagonia, The Honest Company and Plum Organics (now owned by Campbell’s).