Luis was a dog walker who found clients on Rover. He would leave the platform after building a relationship with his clients because Rover takes 40% commission (a walk costs $25 and the pet caregiver gets $15). Luis ran his pet care business for 6 months but it was difficult to demonstrate the full value of his services without the digital tools asides from text messages.
We saw caregivers in social media, YouTube, and blogs leaving the platform for the same reason. There are frequent posts on the Rover and Wag subreddits complaining about the cut that is being taken.
The on-demand business model is not well suited for the pet care or care industry in general. People that provide their services in on-demand business models want to make more money.
Pet owners are looking for consistency and want to create a relationship with a single pet caregiver.