Swelly

A polling chatbot that enables you to share your opinion with a worldwide community and get feedback on your own questions within seconds.
Batch: 2017 Winter
Status: Unsuccessful

Swelly

A polling chatbot that enables you to share your opinion with a worldwide community and get feedback on your own questions within seconds.
Batch: 2017 Winter
Status: Unsuccessful

Company

Swell is streamlined for asking questions and getting feedback.
Snap 2 pictures, add a question, and receive the first opinions instantly (10 in <30sec) or help others by sharing your opinion using our native app or our bots for KIK, FB-Messenger, Telegram, etc.

Founders

We’re hosting a Chatbot Conference in LA with speakers from FB, kik, etc. fb.me/botsla as well as a monthly 100 people to watch in the bot space list /blog.

Fred & Pete met 10 years ago, lived together for 6 years. Met Phil in 2014, moved from Vienna to LA together January 2016. The 3 of us live together in LA now.

Progress

launched Apps for iOS & Android + Bots (kik, Messenger, Telegram) 450k Users and collected 70 Million opinions since our launch.

we grew 10% w2w since launch & doubled our user numbers both in August & September.

changed our approach from App to Multi-Platform. Swell is a source for asking questions & getting feedback no matter where you are. Bots, Apps, Smart-Mirror-Applications for Decisions in Fashion stores, etc.

Idea

Pete had his own fashion stores, found out that number 1 reason why people don’t buy is they can’t decide. We started interviewing 1000+ people to build an MVP and people loved it.

Swell can be reached without downloading an app, it’s faster then any other tool. People use whatsapp for private questions or Twitter/FB for public.

people have strong opinions and are willing to share it. Brands can leverage that to make better decisions and create better products. Teens don’t want to talk to shop keepers + Foursquare/Yelp are too impersonal.

Market Research; think ask questions + get answer within 24h (quantitative feedback) in a SaaS tool. Additionally send survey to top influencers in specific field to get qualified feedback.
An active user votes 80+ swells per day, inserting a promoted swell into every 100th swell and charging $0.3 / vote leads to $0.3 / active user / day:

$0.3 * 3M Users = $0.9M / Day
$0.3 * 30M Users = $9M / Day
$0.3 * 300M Users = $90M / Day

Growth:
1. People invite friends so they can share private questions.
2. We work with influencers who become our experts: pay them initially; CPI < 1$; keep them by growing an audience for them 3. Getting Featured (currently at Messenger + kik)

Others

1. Represent.wtf — send the start-up you want to represent to a bot. It gives you todos like “Share App to twitter” and rewards you with free Swag.
2. Avo.do — A bot that sends you 1 todo + 1 question a day. Do it to get fit and healthy, it learns in gives you individual tips and workout plans.
3. Oma.ai — DIY bot platform that let’s fashion brands offer great customer support, so they feel like when talking to their granny.

Men in 2016 have 70% less testosterone then in World War 1.

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