1) Our extended networks are revealing a large a number of people working in consultancies, banks and other corporates who want our service
2) From this, we are getting introductions to relevant decision makers in big consultancies and MDs at small consultancies to set up pilots which will convert to subscriptions
3) Our delighted clients will provide good references for our service which will help us to extend from our network.
4) From here we will grow further in two ways:
5.a) For large clients: Prove the value proposition at a company level and then sell into consultancies, banks and large corporates at a senior level.
5.b) For small clients: We will have a low friction sign up process and free trials to encourage smaller companies to sign up directly through our site.