Our competitors are developers building for other developers, so most only offer programmatic interfaces. We understand often the goal setters and decision makers aren’t programmers. Apptimize makes it simple for non-technical owners, product managers, designers, and marketers via a WYSIWYG interface and a website to control and create experiments.
Our experimental setup, results, and analysis will be superior. Stanford PhD’s helped with our statistics by pointing out problems with competitors’ setups (ie. fixed sample sizes, small data set handling).
We’ll target companies who don’t monetize through app sales, instead using apps for branding, coupons, other off-app conversions. Although our first users are indie developers, most profitable apps make <$2K per month, so we’ll grow to targeting corporations like United, Starbucks.