Why this idea?
It’s the advice we wish we’d had. When we graduated we wanted to use our careers to make a difference. But we couldn’t find any useful advice on what to do. So we did the research and created our own advice. People listened, totally changed their plans, and became fanatical supporters: e.g. we’ve been approached by users who want to run groups promoting us at Cambridge, Harvard, UPenn, Princeton, Bain and elsewhere. We’ve helped spark a whole new social movement: Effective Altruism.
We’ve spent over three years doing systematic research into how to make the biggest difference with your career, and advised over 200 people. As far as we know, no-one else has worked on this question as much as us.
Why will this work?
31% of graduates say making an impact in their work is “essential”, but they have little idea what to do except work in the social sector or give up (“sell out”). So most of their potential for impact is wasted.
We’ve shown we can solve this problem for an extremely valuable niche: we’re advising some of the most talented young people in America and the UK, and enabling them to have far more impact. By improving our web app, we can serve a much larger audience. We can distribute widely by releasing engaging content: Will has a Vox.com column and a $150,000 book deal with Penguin (already finished, to be released August ‘15).