https://youtu.be/ZhLL-xOrgAE

Hyper-personalized AI with proven Sales Sequences

Fuzzy Sequence sends hyper-personalised messages using best practice sales techniques that helps B2B Companies with conversion. We help sales people research leads, and write personalised copy based on real-time intent data combined with sales best practices and build automated multi-channel sequencing through email and linkedin.

Australia, Melbourne | Singapore, Singapore

N/A

Serena and Pete met at Iterative (SEA-based accelerator) in July 2023. We gelled and became great friends over B2B sales and used to co-host a weekly Sales Discussion with several other Iterative founders. There 2 pain points were finding good sales data and writing good sales copy for outbound. We talked to over 100 sales leaders in APAC and learned that top SDRs were already using GPT to write their outbound emails — but struggled to do it at scale. We built the MVP using a spreadsheet and OpenAI API and closed our first sale.

We are in beta. We have a working product in the hands of the first few paying customers while iterating based on their feedback. We are on the verge of ramping up our onboarding.

We’ve known each other for 10 months since June 2023. We’ve been working on this full-time since Dec 2023.

We have 5 paying customers and 17 more in trial stage.

We're having new sign ups daily and our trials are converting to paid subscriptions

n/a

Iterative

Serena and Pete met at Iterative (SEA-based accelerator). We gelled and became great friends over B2B sales and used to co-host a weekly Sales Discussion with several other Iterative founders. There 2 pain points were finding good sales data and writing good sales copy for outbound. We talked to over 100 sales leaders in APAC and learned that top SDRs were already using GPT to write their outbound emails — but struggled to do it at scale. We built the MVP using a spreadsheet and OpenAI API and closed our first sale.

1. Most AI Sales Tools focus on spamming messages and fake “personalization” which is bad sales copy. Sales copy that convert is a result of good intent data (e.g. LinkedIn, news, hiring data) + fine-tuned AI model (from copy that covert well) + human-generated templates (contributed by a community of sales experts). Competing products often over-index on one or two of these but never all 3 — resulting in well-researched copy that sounds robotic or well-written copy that lacks depth from research.
2. Good Sales is based on trust and building a relationship with the customer. Showing that you care enough to have done your research (good intent-data). Most tools right now focus on ‘being loud’
3. Most Sales tools right now aren’t built for Sales People. The UX is built for Engineers (Clay, SalesLoft, Outreach), its hard to navigate and the learning curve to onboard has too much friction. We want to build the Apple of Sales products.

SaaS subscription fee - we’re started with $99 and ratcheted up to $199. We also have the $299 and $499 plans for power users. We are using a credit system that deducts the credits as users perform actions like research and write sales copy.

GTM:

- Using our Tool to do outbound with Mid Market Comapnies, we help Series A to D Busineses scale their Sales Teams
- Linkedin Influencers
- We’ve started to build partnerships with Sales Agencies, Sales Community Groups (Pavillion, Tech Sales Singapore, Sales Australia), and Sales Schools through affiliates.

Fuzzy Sequence Pte Ltd (Singapore)

Serena 50% Pete 50%

Iterative VC - SAFE Note 10%

Kum Hong Siew (Ex Airbnb COO APAC) - SAFE NOTE 10% discount Uncapped $25K

N/A

Pete, and we hired an engineer

No

No

We sold to Australia based on productivity and efficiency, we sell in Singapore and Asia because we provide Sales Reps with "Good Grammar"

We’ve both applied applied for Y Combinator many times before we were ready and also with completely different startups!

This is the most we’ve achieved we’ve been in a working product and paying customers who love us.

Paul Graham