A local business directory sold through small-town newspapers. The goal is to integrate hyper-local community and business information into a format that users can trust in their small towns.
The directory will be branded as the newspaper's own, allowing businesses to update their information, add photos, news, and daily specials. Consumers will be able to comment and review. Eventually businesses will be able to pick a domain name and template to have a full-fledged website with the ability to sell their products on the internet. Think the Yellowpages plus Yahoo! Merchant Solutions divided by Angie's List.
By leveraging trust that small newspapers have with their local advertisers we will create a nation wide network of businesses that feels local.
Meanwhile, we automate and streamline every news-delivery task that we possibly can. The eventual goal is to create an all-encompassing online suite of tools for small newspapers: we won't be happy until small, ailing newspapers are able to cut their workforce by 30%. Eventually we will provide the tools necessary to abandon print media altogether