Mixpanel is going to bring the competitive advantage data-driven companies like Facebook and Slide have to everyone. Instead of just tracking page views and referrals, Mixpanel will let people learn about their customers by tracking interactions and engagement. We’re also going to help them identify and track their conversion funnels — the paths visitors take to registrations, purchases or any other goal page designated by the company.
Today, companies have to spend their most scarce resources, time and money, to build out internal analytic systems specific to their application. These homebrew systems are less robust and insightful than the service we are offering.