– Buffer erases two steps twitter users usually had to take to schedule tweets. The ﬁrst one being setting the time of each individual tweet. The second one being to go to your account in Tweetdeck or Hootsuite in order to schedule from there. With Buffer all you do is hit the Buffer icon on the page you are reading to add more tweets.
– If users are currently not using Buffer, they would be using “normal tweet scheduling”, such as SocialOomph, Hootsuite, Tweetdeck or any of the other about 10 similar services out there.