https://www.youtube.com/watch?v=kOdMgWGaZHI

Career growth for software engineers in LatAm.

Kodus is an all-in-one platform where software engineers in LatAm come to get career direction and learn and practice new skills, all this together with the community.

The product's core is how we understand the users' aspirations and give them a roadmap to achieve their goals.

This roadmap includes some quests inside our platform, such as learning a new skill through the personalized content library, practicing with learning exercises, connecting with peers and other experts developers in our community to do networking;

The community curates all this content, so users can learn with people who already achieve these goals.

Bauru - São Paulo, Brazil. I’ll continue operating from Brazil as a remote company.

We launched our MVP in January of this year, with ~70 users using our product every week. In terms of go-to-market strategy, we have a blog and youtube channel with ~5000 visitors per month.

4 months. All full-time.

~70 users per week, with 10 users paying U$10 monthly subscription.
The power users are people who already have a career goal but need to learn how to achieve it.

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First, we faced this problem as developers almost ten years ago. Even though there were fewer opportunities then, navigating a technology career was already tricky.

What are the opportunities in the market? What do I have to study to get them? What are the best companies to work for? We asked our friends some of these questions, and they didn't know how to answer them.

Almost ten years later, as founders of a marketplace for developers to get hired in Brazil, we noticed that our challenges as recruiters reflected developers' problems, the same problems that we faced in our time.

Developers don't make the best career choices because it is hard to. They don't have the tools, information, and connections companies have.

After we noticed that, we started to ask developers in our old platform what the real problems were and discovered three main topics:
- Lack of direction;
- Disconnection between their career and the companies they work for;
- Disconnection between their career and education
After discovering that, we sold our previous companies and are trying to resolve these career problems for real.

We can put our competitors in two buckets, job marketplaces and education platforms.

And nobody needs one more course or job board platform. In this world with many opportunities for software engineers, the main problem is navigating and taking the best paths to build a great career.

Besides that, especially in LatAm, most education platforms work to form new people. And serve regular people (B2C) is way different from serving developers (B2D); it requires different strategies and tactics.

Selling a subscription to developers + transactional products such as mentorships, prep interviews, and English classes).

There are 1.5mi developers and 3.2mi ICT professionals (a market we can potentially attack) in LatAm.

We expect a $50 monthly avg ticket (summing monthly subscriptions and transactional products). So, with 5% of this market with this avg ticket, we can be a $1bi company.

Considering the high growth rate for the market (only in Brazil, GitHub grew in 3mi users in 2022), this can be even bigger.

Cayman -> Delaware -> LTDA.

Since we're all technical founders, everyone occasionally gets their hands on code. But Wellington, our CTO, takes care of a significant part of coding. Beyond Wellington, we have a founding engineering team working with us.

- Career growth for developers (but selling to enterprises)
- Gympass but for tech education and creators