Agentic ops crew for independent consulting firms.

Cruma is an agentic ops crew for independent consulting firms — AI agents that handle follow- ups, proposals, invoices, and client coordination. It learns about the entire business in real-time. The product is a team of specialized AI agents: Scout researches prospects, qualifies leads. Closer sends follow-ups, tracks proposal views, nudges stalled deals. Architect drafts proposals from call notes, handles pricing and scoping. Operator watches deadlines, flags blockers, creates tasks from meetings. Collector generates invoices, chases payments, and ensures payments are not missing.

Firms interact via text, voice, or command bar. "Follow up with Sarah at Acme" — Closer sends it. "Draft a proposal from yesterday's call" — Architect writes it. "How did we do this week?" — the crew reports pipeline, revenue, and overdue items. Anything urgent? Cruma will call in and
run 24/7.

Los Angeles, CA / San Francisco, CA

Sean, with the help from Junsoo for technical code work, built out a captain's cockpit of a Boeing 737 that links with Prepar3D. This includes a fully-sized 3D printed yoke with realistic control feels, trim, and floor mount - a realistic 737 throttle quadrant with spoiler deployments, engine controls, parking break switches, flap controls, and trim cutoff switches, and a fully functional Mode Control Panel and EFIS switch panel native specifically to the Boeing 737's systems and matching with the 737 product inside Prepar3D (specifically the PMDG 737 NGX and NGXu product).

Junsoo and Sean have known each other since the first day of Freshman Year at USC and
Weston met them a year ago at USC as well.

We are still prototyping out an MVP, iterating based on the feedback of 20 firms. We have one
specific design partner who recently started his own independent consultancy.

We are 3 weeks into building Cruma. None of it has been full-time as we started at the same
time as the spring semester began.

April 2026 — we have 20 consulting firms ready to pilot once core workflows are functional.

N/A

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Sean's parents ran their own business. He watched them spend nights on admin instead of with family — follow-ups, invoices, coordination. The founder was the ops team. That pattern stuck with him.

Sean spent his past year in AI automation and consulting, building revenue infrastructure for
service businesses. He is in a community of over 2800 consultants. Every client had the same ops gaps. His work with Marshall Case Team gave him direct insight into how consultants actually operate day-to-day. Weston is currently at Hemut (YC X25), building AI-powered ops for trucking — same playbook: vertical AI that executes work, not another dashboard.

The research confirmed it. 5.6M Americans now earn $100K+ as independent consultants — up 19% this year. But 31% of their time is non-billable admin. 48% never follow up after the first call. 61% of late payments come from admin errors (Atradius). 20% of proposals never get sent.

That's $200K+ in lost revenue per firm, per year.

This reoccurs to the 20 consulting firms that we talked to. Every single one describes something like: “I know I should follow up, but I'm on a client call. So it doesn't happen.” The pain is universal, quantified, and urgent.

What we found is that there's no tool built specifically for independent consulting firms. They're underserved — too small for Salesforce, too complex for freelancer tools.

We’re building the AI ops crew that doesn't exist yet. And unlike tools that stay static, Cruma
learns — at 10 clients, it knows your proposal style, your pricing, your preferences. Other tools degrade at scale. Cruma compounds.

SaaS subscription: $299/mo for teams up to 5, $499/mo for teams up to 15. There are 1.4M
consulting firms in the US with 2-20 employees — at $4K/year average, that's a $5.6B market. Expands to agencies, small law firms, and accounting practices for $15B+ TAM. Unit economics work because $299/mo is less than 2 hours of their billable rate ($150-500/hr), replacing $50-120K/yr in fragmented ops costs (VAs, proposal writers, bookkeepers). Software margins on work that currently requires humans.

Delaware C Corp

Sean Rana (CEO), 40%. Junsoo Kim (CTO), 30%. Weston Williams (COO), 30%.

None.

Junsoo writes code and is the architect behind the technical work on Cruma. No tech work has been done by a non-founder.

Sean is building up an AI career copilot platform for recruitment, particularly for college students looking at internships. This takes job search to a whole new level and acts on intelligence profiles, including analyzing linkedin profiles for a person's DISC personality, while also having mock hirevue sessions, modeling drills, and an agentic ecosystem to help plan out events. It's currently hosted at https://ascend-career-copilot.vercel.app/ and will be pilot tested inside the USC Ascend community.

Sean got inspired after talking to the co-founder of Orchids.app (YC-backed). Weston currently works at Hemut (YC X25) — seeing the YC playbook from inside a vertical AI ops company convinced us this is the right path for Cruma.

Weston works at Hemut (YC X25). We're seeing the value of YC firsthand.